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International Studies

Eu sme internationalization

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Bachelors thesis about a company called Becom Group Oy (www.becom.fi). I want to study the company’s possible market entry to a new European market, Denmark most likely. If you find another European country better to write about, it works also. You could include a point about digitalization and how that changes the business.
Becom Group works as a car trader between European countries. Now it buys cars from almost all European countries but sells them only in Finland. Becom would like to sell cars also in other European markets.
Keyword examples:
intra-industrial trade
automotive sales
eu sme internationalization
automotive import export eu
SME internationalisation entry mode
Reference examples:
Musso, F. and Francioni, B. (2014), “International strategy for SMEs: criteria for foreign markets and entry modes selection”, Journal of Small Business and Enterprise Development, Vol. 21 No. 2, pp. 301-312. https://doi.org/10.1108/JSBED-10-2013-0149
Schellenberg, M., Harker, M. J., & Jafari, A. (2018). International market entry mode–a systematic literature review. Journal of Strategic Marketing, 26(7), 601-627.
I would need some text and references quickly, but those don’t have to be final. The deadline for the project is Friday 11th November.
I’ll be happy to answer further questions and help along the way. Please use the Thesis file provided. You may also contact the company to ask questions about them, if needed. 🙂

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