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How does nike apply keller’s model of “conceptualized brand equity” to their business, what strategies do they use?

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Write a 5 page paper summarizing Keller’s article, then consider how it applies to a business of your choosing. (IN THIS CASE, I CHOSE NIKE)
Pages 1-2 : Summary of the article.
Pages 3-5: Who is Nike, what do they do, who do they sell to? Who is their target audience, where do they see most profit relative to the brand. How does Nike apply Keller’s model of “Conceptualized Brand Equity” to their business, what strategies do they use?

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