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Marketing

Having watched and completed a practice conjoint analysis, it’s time to apply yo

Having watched and completed a practice conjoint analysis, it’s time to apply your skills and replicate the conjoint analysis using a new data set.
The data file is provided to you below (carpets_prefs_extended). Similar to the practice exercise, this data is about carpets, the 22 combinations of carpets are listed, however, there are now 25 consumers surveyed for each of the combinations to provide their ratings.
Note: a higher score means ‘more preferred’ by customers.
The carpets differ based on the same factors as seen in the previous exercise:
Package design – A*, B*, C*
Brand name – Glory, K2R, Bissell
Price per unit size – $1.19; $1.39; $1.59
Is there a Good Housekeeping seal on the carpet? – Yes vs. No
Is there a money-back guarantee? – Yes vs. No
Your Task
Using the data provided, conduct a conjoint analysis for the 22 combinations based on the responses of the 25 consumers surveyed. You will need to use the syntax (Syntax_prefs_extended) provided to you with some changes to the PLAN and DATA commands.
Upload the SPSS output file of the conjoint analysis below.
Based on the analysis conducted, consider the following questions:
How is the price affecting the preference of consumers?
Is the presence of a Good Housekeeping Seal on the carpet effective in affecting consumers’ preferences? What is the exact output?
Is there a need for carpets producers to really consider providing the option of a money-back guarantee to customers? Why?
After analysing the outputs, see if you can identify any trends and assess what you think these trends mean for the company. In addition, assess, whether there are any gaps where the company may be able to implement more tactics to gain a competitive advantage.
Please find the below link with the data and output files
https://we.tl/t-aUVFItjkb4

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Marketing

PRESENTATION TASKPLEASE ONLY DO TASK 1 FOLLOWING INSTRUCTIONS ON DOCUMENT ” PRE

PRESENTATION TASKPLEASE ONLY DO TASK 1 FOLLOWING INSTRUCTIONS ON DOCUMENT ” PRESENTER 1”BRAND: FERRARI
PLEASE FOCUS PRESENTATION ON THE PRODUCT FERRARI ROMA.You are working in a three-member marketing communications team for an automotive
company in the UK. Your team has been briefed to develop an Integrated Marketing
Communications (IMC) plan for a specific product in the UK market and present this to the
marketing directors.
Each element of the plan should be explained separately, but you should retain a holistic
overview, such that the elements of the plan remain integrated and strategically consistent.
Each group member will lead one of the three tasks, below:Task 1 (student 1) Time allowed: 5 minutes – Present the following elements of the plan:IMC context analysis
Communication objectives_______________________________________________This will be marked as follows:
Individual task completion (80 marks): Content, structure, professionalism, and presentation
style.
Group co-ordination: (20 marks): Team dynamics, professionalism, coherence and quality of
content, and visuals.
Total = 100 marks.
Note that the Integrated Marketing Communication plan you develop must include
identification of your target customers and an estimating of their value; planning appropriate
message content and delivery; and proposing how you will conduct post-programme analysis.ASSESSMENT CRITERIA
• Clear understanding of the areas and contents expected in an IMC plan.
• Knowledge of relevant literature that would permit an understanding of effective
marketing communications solutions.
• Identification of target customers and estimation of their value.
• Strategies and tactical plans that are supported by a sound information base.
• Planning appropriate message content and delivery.
• The ability to use creative marketing communication skills and knowledge in a practical
and applied situation.
• Proposing how you will conduct post-programme analysis.
• Work that demonstrates intellectual originality and imagination.
• Clear and engaging presentation style and delivery.
• Evidence of effective teamwork.
• Clear and consistent formatting.
• Referencing of material by the presentation group.READING REQUIREMENT
Your answer must make reference to the following:
Fill, C. and Turnbull, S., (2019). Marketing communications: touchpoints, sharing and
disruption: Pearson UK. Harlow (available through Kortext)
And a minimum of a further FIVE additional academic sources from the longer reading list
on the VLE, or from independent research.KORTEX ACCESS:
Full student email: sbr117@student.aru.ac.uk
Password: r8kkklb8

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Marketing

The assignment is to complete and refine the 40 page presentation on CRCC. I hav

The assignment is to complete and refine the 40 page presentation on CRCC. I have uploaded the assignment details and the work done so far. I will need you to research and understand to project so you can make the corrections and design the powerpoint format .
I had uploaded a sample presentation provided by the professor.

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Marketing

Please fill out the attached documents: Platform Characteristics and Content Wr

Please fill out the attached documents: Platform Characteristics and Content Writing Ideas and Sample Writing Guide for Social Media.The brand is a construction and real estate information and data publication.

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Marketing

This assignment is attached to Part 1 of ID 6290903532Brand Extension Assignment

This assignment is attached to Part 1 of ID 6290903532Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.Areas to include:Brand (to include a brief background)Extension ideaRationale/justification or need for the new idea relate the idea back to the company’s mission statementTarget marketMarketing/launch strategy (to include pricing and channel strategy)Ethical considerationsCourse Objectives:1. Develop a Marketing Plan
2. Define the types of marketing research
3. Analyze potential pricing alternatives.
4. Define channel strategy
5. Design a sales management plan.

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Marketing

I would provide login details for the writer.

9th November Festival of social sciences recording – https://emckclac-my.sharepoint.com/personal/k21163936_kcl_ac_uk/_layouts/15/stream.aspx?id=%2Fpersonal%2Fk21163936%5Fkcl%5Fac%5Fuk%2FDocuments%2FRecordings%2F“Marketing%20places%20of%20doing%20‘good’”%20%28The%20event%20is%20mandatory%20as%20constituting%20a%20prerequisite%20for%20your%20assignment%20due%20in%20International%20Marketing%20module%20%287SSMM500%29%2D20221109%5F183035%2DMeeting%20Recording%2Emp4&ga=1
I would provide login details for the writer.

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Marketing

The development of an online value proposition (ovp)

You will need to include the following:
A competitor and internal analysis of your chosen organization (within the Hotel sector) this will include an E-SWOT and perceptual map.
The development and justification of an online consumer persona
The development of an online value proposition (OVP)
Using the 5S’s framework to set objectives for your digital marketing strategy (sell, speak, serve, sizzle, save), you must explain your decisions in line with the RACE framework and customer lifecycle, identifying what KPI’s will be measured.
Outline and justification of your promotional mix and how traditional and digital channels will be integrated.
You are required to create TWO digital artefacts (one being social media) and to justify these in light of the above.

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Marketing

What are the best practices associated with creating long-term loyalty relationships?***please only use the uploaded documents i provided for primary source.

Not Applicable Marginal Good
1. On each page: Student Name, ID Number, Course Number, Course Title, and Unit Number.
2. Responses typed, using a standard font, 12-point type size, double-spaced, with overall neatness and readability.
3. Restatement of the question and question number (exactly as stated in the Study Guide).
Writing Assignment Evaluation
Not Accepted Poor Marginal Good Very Good
1. Student used standard essay format: Introduction/Body/Conclusion. The structure is a multi-paragraph essay, clearly developed with effective transitions and solid topic sentences.
2. Student demonstrated an in-depth understanding of the ideas in the assigned reading and critically evaluates/responds to those ideas in an analytical persuasive manner (i.e. graduate level).
3. Student was able to respond clearly and directly to the assignment in an academic manner with good development. The essay indicates a good understanding of the course content and supports its points with textual references.
4. Student demonstrated the use of critical thinking while making novel connections to outside materials and experiences. Analysis is fresh, posing new ways to think of the material.
5. Student demonstrated proper use of grammar, spelling, punctuation, citation style, etc. Writing consistently adheres to A.P.A formatting.***Please answer the following question: Define customer relationship management and examine the importance of cultivating customer relationships. What are the best practices associated with creating long-term loyalty relationships?***Please only use the uploaded documents I provided for primary source.

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Marketing

Writing consistently adheres to a.p.a formatting.***please answer the following question: summarize the terms marketing, marketing management, and markets according to the textbook.

Not Applicable Marginal Good
1. On each page: Student Name, ID Number, Course Number, Course Title, and Unit Number.
2. Responses typed, using a standard font, 12-point type size, double-spaced, with overall neatness and readability.
3. Restatement of the question and question number (exactly as stated in the Study Guide).
Writing Assignment Evaluation
Not Accepted Poor Marginal Good Very Good
1. Student used standard essay format: Introduction/Body/Conclusion. The structure is a multi-paragraph essay, clearly developed with effective transitions and solid topic sentences.
2. Student demonstrated an in-depth understanding of the ideas in the assigned reading and critically evaluates/responds to those ideas in an analytical persuasive manner (i.e. graduate level).
3. Student was able to respond clearly and directly to the assignment in an academic manner with good development. The essay indicates a good understanding of the course content and supports its points with textual references.
4. Student demonstrated the use of critical thinking while making novel connections to outside materials and experiences. Analysis is fresh, posing new ways to think of the material.
5. Student demonstrated proper use of grammar, spelling, punctuation, citation style, etc. Writing consistently adheres to A.P.A formatting.***Please answer the following question: Summarize the terms marketing, marketing management, and markets according to the textbook. Examine the core marketing concepts.***Please only use the uploaded documents i provided for ONLY SOURCE.

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Marketing

Consider a service experience in your work environment or a personal experience you may have had with a service provider.

According to Gibbons (2017), designing a service requires the provider to identify the touchpoints that create a customer’s journey — or rather the “experience of the user.” One tool managers use to understand the customer journey is a service blueprint (nngroup.com).
Consider a service experience in your work environment or a personal experience you may have had with a service provider. Using the service blueprint diagram displayed in the service blueprint article, map out the customer journey for the service you identified.